Placeholder — describe the core problem this project set out to solve. What was broken, missing, or unclear? Who were the users, and what were they struggling with?
Add context about business goals, existing constraints, and the opportunity this project represented.
Placeholder — describe the measurable impact of this work. What changed? What improved? What did you learn?
Include key metrics, user feedback, or qualitative indicators that showed the design was working.
01
Shadowing sessions, expert interviews, literature review. Getting close to the problem domain before forming any hypotheses.
02
How Might We questions, design principles, and a clear brief shared across the product, engineering, and business teams.
03
Phased rollout with feature flags, instrumented analytics, and structured feedback loops to continuously improve post-launch.