Placeholder — describe the core problem this project set out to solve. What was broken, missing, or unclear? Who were the users, and what were they struggling with?
Add context about business goals, existing constraints, and the opportunity this project represented.
Placeholder — describe the measurable impact of this work. What changed? What improved? What did you learn?
Include key metrics, user feedback, or qualitative indicators that showed the design was working.
01
User interviews, competitive analysis, heuristic evaluation. Understanding the space before touching any design tools.
02
Synthesising research into clear problem statements, personas, and journey maps. Aligning the team on what to solve.
03
Rapid prototyping, usability testing, iterating. Moving from concept to validated solution with confidence.