Placeholder — describe the core problem this project set out to solve. What was broken, missing, or unclear? Who were the users, and what were they struggling with?
Add context about business goals, existing constraints, and the opportunity this project represented.
Placeholder — describe the measurable impact of this work. What changed? What improved? What did you learn?
Include key metrics, user feedback, or qualitative indicators that showed the design was working.
01
Diary studies, task analysis, and competitor benchmarking to build a thorough picture of users' mental models and expectations.
02
Information architecture, user flows, and component inventory. Building the skeleton before adding any visual design.
03
Moderated usability tests, A/B experiments, and iterative refinement based on real user behaviour and data.