Placeholder — describe the core problem this project set out to solve. What was broken, missing, or unclear? Who were the users, and what were they struggling with?
Add context about business goals, existing constraints, and the opportunity this project represented.
Placeholder — describe the measurable impact of this work. What changed? What improved? What did you learn?
Include key metrics, user feedback, or qualitative indicators that showed the design was working.
01
Stakeholder interviews, analytics deep-dive, contextual inquiry sessions with real users across multiple segments.
02
Affinity mapping, Jobs-to-be-Done framing, and opportunity prioritisation to focus on the highest-leverage problems.
03
High-fidelity prototypes, design specifications, handoff documentation, and post-launch measurement.